Coffees of Hawaii is one of the sponsors of Coffee Crowd. They were kind enough to send me some of their Malulani Estate Coffee. It is 100% Moloka'i Coffee. The Malulani flavor results from their original "washed arabica" process, which brings out the natual acidity of the Moloka'i beans. They use a gentle roast that helps to release subtle tastes unique to the soil of Moloka'i.
Their Moloka‘i trees are rooted in the vivid red earth of the central island's upper slopes. Kualapu'u is the traditional name for this area—"sweet potato hill." The sweet potato ('uala) is a staple food of Hawaiian culture, grown just about everywhere that the land was too dry to support taro (kalo). So the name suggests that this land has been fertile farm country for a long, long time.
Anyone who knows Hawai‘i well will tell you that there's something very different, very special about Moloka‘i. Always has been.
Legends tell us that the people here were skilled in sorcery, magic spells—call it, harnessing the power of prayer. You didn't mess with Moloka‘i. The people were known to be both fierce and ingenious. This is the island where hula originated. And here you see the remains of one of the most amazing civil engineering projects of pre-contact Polynesia—dozens of submerged stone aquaculture pens that run along the southeast shoreline. The largest of these, Keawanui, encloses 55 acres of shallow seawater by means of a 2,000-foot-long wall.
Today a spirit of independence and rugged individualism still prevails. The percentage of native Hawaiians is far higher here than on the other islands. People here tend to resist modernization. People live outdoors a lot—hunt, fish, farm. Visitors are welcome, but they don't find much in the way of tourist attractions. There isn't a traffic light on the island. No building taller than a coconut tree.
A lot of nothing, some would say, especially after sunset—thicker darkness than most people have ever seen, more stars than most people ever suspected are in the sky, more silence than you've ever heard.
There's a lot of power in such a place. We happen to think that a lot of these Moloka‘i qualities are present in our beans, and we talk about them with that assumption. Scoff if you want. But that's how you get when you live on Moloka‘i.
From ancient times, Moloka'i has been known as a place of great spiritual vigor. The old legends claim that the people of Molokia'i repelled invading armies simply by harnessing the power of prayer. The island continues this tradition of quite self-reliance by resisting not armies but urban modernism. (Not one traffic light on Moloka'i!) "Mualu" means shade.
From the island of Molokai in the Hawaiian archipelago come extraordinary premium coffees. The "Coffees of Hawaii" plantation, mill and roastery in Kualapu'u is the online source of 100% Kona, 100% Maui and 100% Moloka'i coffees. Orders are roasted upon receipt. Shoppers taste the quality in every cup and 100% satisfaction is guaranteed.
Giving Back
Coffees of Hawaii support the revitalization of both culture and ecology in the Hawaiian Islands and donate 1% of revenues to this cause.1% For the Planet
As a producer of high-quality coffee in both Hawai‘i and Nicaragua, we are in tune with, and at the mercy of, the environment in a big way. Our plantations depend on timely rainfall and stable growing conditions. Whether it's protected watersheds and reefs in Hawai‘i, or sustainable rainforests in Nicaragua, it's important that we do our part to protect not only our land, but also to respect and nurture all the land.On another level, our Ambassadors compete, explore and learn in outdoor settings that can be wild and unpredictable. They experience the environment firsthand. They pay attention.
For this reason we pay attention. We protect. We seek change. As a member of "1% for the Planet" we are a company that is empowered to make change. And you can make change too. Let us know what programs you want to support. We have our ideas, but are always open to new ones. Read more at: www.onepercentfortheplanet.org.
Surfrider
Being in the middle of the Pacific, the ocean is our playground. From paddling canoes, to sailing channels, to swimming across bays, we and our Ambassadors are constantly in the water. The Surfrider Foundation is the pre-eminent advocate for our oceans, waves and beaches. We are proud to support their causes. Find out how you can help at: www.surfrider.org.Nature Conservancy
Moloka‘i is a green jewel. Not only are its rain forests the watershed for our plantation, they are home to hundreds of species that are found nowhere else on the planet. Support the Nature Conservancy in its efforts to preserve these treasures. Better yet, see them firsthand when you visit our Moloka‘i plantation. Plan a hike by clicking here.Brighten your mornings with the spirit of aloha!
Save 20% and shipping is free with promo code COFFEE20 at checkout!
You can find Coffees of Hawaii online at http://coffeesofhawaii.com and on Facebook at http://www.facebook.com/CoffeesofHawaii
Go get some Coffees of Hawaii and tell us what you think! I think next I'd like to try the Toasted Coconut.
